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The “Suck Less” identity was made to “attach” itself to the MCAD identity. The ideas was that it could function separately as an ad campaign and as a unique product line that had it’s own unique look and feel but still could hold the MCAD name. Because I wanted to create the posters for my fellow students and make them about MCAD itself, this was a necessity. Another reason for this was to bring more of the students themselves into the identity that tends to concentrate on the work itself. This idea of “nested” identities is a difficult one to pull off, and I’m not sure that I did it but... it was a blast trying.

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Continued development of the MCAD identity system. I created the second batch of pics for 2006 working with student work sometimes taking inspiration from the work and often finding the unique and beautiful details within. There are now over 150 individual pics in the MCAD system. Emily Magnison did the designs in the background of the 2006 poster.

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This was early concepting for a way finding system, reorganization of promotional materials on display in the corporate office and identity update. The rest of the work is in the "signage" section.

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Identity system for a furniture designer and friend. It included a portfolio promo card design as well.

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The system here is meant to be a place holder that is constantly changing and in motion. The collateral is also deigned to reflect the shape and design (square and folded) of the mark. Each empty square represents each of the 9 unique areas of artistic concentration that Intermedia specializes in promoting.

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DESIGN | © MARANATHA maranatha@humideye.com

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